Amy Peterson featured on Forbes

The sunscreen market is expected to surpass $13 billion globally by 2030, yet a recent Beach.com survey shows a major disconnect: 78% of Americans don’t wear SPF year-round, and 65% admit they skip it on cloudy days.

So, what’s stopping us?

For many—especially people with melanin-rich skin—it comes down to one thing: white cast. The chalky residue left by traditional formulas has historically excluded entire demographics from consistent use. But now, that’s changing.